Both& is a fashion startup, pioneering the category of nonbinary design in apparel and consumer goods. I executed a full brand refresh and led design for a wide range of brand touchpoints.
While designing at Twitter, I worked on projects related to design systems and product improvements for a specific feature.
I designed and delivered an all new e-commerce website experience for Both&, implementing our freshly established design system and updated content strategy.
I designed a logo and foundational brand identity system for Hearth, a UK-based consultancy focused on EDI/DEI work and transformative justice.
I served as Design Lead for TEDxSanFrancisco’s 2017 conference, delivering an extended identity system key assets for the event.
Together with friends at Pact Studio, we crafted a visual identity for San Francisco Design Week, an annual event in the Bay Area that showcases the unique intersection of ideas, design, business & entrepreneurism. The theme of the event for this particular year and chapter was “Plot Twist”.
I developed growth at Both& by designing for various organic and paid media touchpoints, including social media, advertising, and email marketing.
Product Design
For my product UI/UX portfolio, please reach out. Some of these projects are confidential.
Rikki’s
I designed the logo and brand identity for Rikki’s, the first sports bar in San Francisco dedicated to celebrating women’s sports. Casestudy coming soon.
With my colleagues at Ueno, I worked on delivering an updated style guide for the popular payment app Venmo. We also designed and executed a completely new website experience for Venmo.com.
While I was part of the creative team at Moving Brands, we were engaged with Apple on multiple streams of work.
Both& Apparel partnered with actor Bella Ramsey on a storytelling brand campaign. I led the design for a microsite experience centered on capturing and sharing community stories. I also created all promotional campaign assets for wildpostings and social media posts.
