2017: Dare to Know
In early 2017, I volunteered to be the Design Lead for TEDxSanFrancisco’s October conference. In the year prior, TEDxSanFrancisco had a weak and unestablished brand presence. I worked closely with the organizer and a small core team to develop the new brand identity and produce key assets for the event.
We extended the TED brand and created a simple identity system that often used graphic elements to reveal content, a nod to the concept of discovery. Visuals were created for each speaker and used for social media promotion as well as introduction slides played on screen during the programme.
I lead and managed a complete redesign of the website. The site not only houses information on the conference, it is a hub for all talks that came from the TEDxSanFrancisco chapter. New layouts were set up for the existing content and acted as a basis for those subsequent.
Special thanks to Sam De Brouwer for curating TEDxSanFrancisco, Jess Wen and Japheth Crawford for our work on the design, and Gene Hwang for photographing the event.