/ TEDxSanFrancisco
TEDxSanFrancisco 2017: Dare to Know
Event Branding
Event Merch
Website Design
In 2017, I served as Design Lead for TEDxSanFrancisco. I worked closely with the organizer and a small core team to develop that year's identity system and produced key assets for the event.
Team
Head of Creative & Brand - Jessica Wen
Design Lead - Myself
Motion Designer - Japheth Crawford
Web Designer - Zachary Dahan
TEDxSF Organizer - Sam De Brouwer
The brand system
We extended the TED brand and created a simple identity system that often used graphic elements to reveal content, a nod to the concept of discovery. Visuals were created for each speaker and used for social media promotion as well as introduction slides played on screen during the programme.
Website refresh
I led and managed a redesign of the website. The site not only houses information on the conference, it is a hub for all talks that came from the TEDxSanFrancisco chapter. New layouts were set up for the existing content and acted as a basis for those subsequent.
Credits
Photography - Gene Hwang