About me
Hi, my name is Amelie. I’ve been in the design industry for 12+ years, having worked with all kinds of clients — from startups, to small businesses, to tech and enterprise companies. I’m currently based in San Francisco, California, actively seeking to relocate to London, UK.
I spent my formative years between Hong Kong and the Philippines, before coming to the U.S. My interests include drawing, drinking tea, watching artsy films, collecting knick-knacks, and expanding my world through travel.
Work History
I’ve spent the past few years as an independent contractor, augmenting teams at companies such as Airbnb, SmartNews and Pact Studio. I’ve led design at a clothing startup called Both& Apparel. Prior to that, I designed at Twitter and award-winning agencies ueno. and Moving Brands. My work experience has given me unique insight and an integrated perspective across brand, marcom, and product. Below is a small sample of clients I’ve worked with to date.
Design Practice
There are a few key attributes I’ve developed over the years that inform the way that I work.
MULTIDISCIPLINARY
I approach design holistically, across different mediums, touch-points, dimensions and techniques, whether it is in static or motion, pixels or systems, print or digital. Having this mindset also means I work well with other disciplines, being able to bridge the gap of understanding between various tools and crafts.
STRATEGIC
I always lead with design decisions backed by strategy, a clear understanding of the audience we’re serving, and why.
I’m not afraid to further investigate or reframe a challenge to make sure the right problem is being addressed in the first place.
COLLABORATIVE
Whether it’s working directly with a client, fellow designers, or cross-functional teams, I understand what it means to be a creative partner and a collaborator. Great work doesn’t happen in a vacuum.
INTERSECTIONAL
My intersecting identities as an expat and a third culture kid mean that I approach life and design with multiple worldviews, not just one. I also aim to leverage my lived experiences and sensibilities to advocate for inclusive, human-centered design.
Asides
I’ve written an informal essay on my experience working in the U.S. for over 8 years as an H1B worker. If you’re interested in the topic, please check it out.
I have been a guest speaker at a notable design conference called First Round, hosted by UnderConsideration.
I have also been a guest critic for portfolio reviews at my alma mater MICA (Maryland Institute College of Art), and at CCA (California College of the Arts).