/ Both&

Revitalizing, evolving, and leading design at Both& Apparel

Branding & Identity

Brand Refresh

Logo Refresh

Brand Guidelines

Website Design

Microsite Design

Social Media Content & Design

Campaigns

Email Marketing Templates

Digital Ads

OOH Ads

Presentation & Pitch Decks

Print Collateral

Lookbook

Both& is a startup company pioneering the category of nonbinary design in consumer goods, beginning with apparel.

In the summer of 2023, my business partner Jess and I worked on a brand strategy and visual refresh project for Both&, in close collaboration with the company’s CEO and founder Finnegan Shepard. Jess delivered a revised brand platform framework and GTM foundation, while I singlehandedly delivered a complete brand refresh, templates & guidelines, an e-commerce website redesign, and much more.

Since then, I have continued to lead and execute design across all aspects of brand, web, marketing, socials and beyond for Both&.

Team

Head of Design & Lead Designer - Myself

Director of Brand Strategy - Jess Wen

Visualizing the philosophy of “both and ”

Both&’s founder had ambitions to create a unified brand identity that encapsulates the philosophy behind the company, that not all bodies fit the binary; that the world exists beyond either/or.

The foundational brand that the company started with was basic and inconsistently applied. Both& needed a fresh identity system that reflected the company’s worldview and reinforced its updated positioning in the market. Our goal was to create a design language that feels curated and trusted, classic with a twist of unconventionality.