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/  Apple

Apple logo

Multiple Streams of Work

Branding & Identity Systems

Brand Guidelines

Creative Concepting & Storyboarding

UX & UI

Digital and OOH Ads

Campaigns

Animation

With my team at Moving Brands, we worked on multiple streams of work for Apple, including brand identity development, launch campaign assets, product UI concept design, and more.

Unfortunately I can’t share much detail here, as the nature of these engagements were strictly confidential. However I’m grateful to have gained invaluable experience from this opportunity.​​

LESSONS LEARNED AND SKILLS HONED:

  • Staying agile and making decisions in a fast-paced environment
     

  • Planning, delegating and leading on a project-management level
     

  • How to continuously re-assess and realign priorities in an evolving scope
     

  • Working collaboratively with my team, sharing responsibility and tackling tasks through a synced collective effort
     

  • Working effectively across distributed teams across time zones (SF/NYC/LDN)
     

  • Delivering meticulously crafted work that meets the standards of a world-class organization

© Amelie Au 2025
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