A new brand
Vudu is a media company owned by Walmart, where customers can buy, rent, or stream movies and shows online. The Vudu team engaged with Moving Brands to re-establish their brand, tone of voice, and positioning in the market to have a stronger impact on a wider audience beyond their existing, narrow demographic.
(Note: The work shown here reflects what our team delivered, and unfortunately is not how the Vudu brand is presented today.)
Creative Director: James Trump
Project Manager: Katie Beneicke
Senior Designer: Matt Harris
Senior Designer: Myself
Copywriter: Michael Meyer
The Power of Movie Night
We held interviews and workshops with the team at Vudu to really understand what they were about at the core of the company. It all boiled down to being passionate about film and TV, and being able to give everyone easy access to the entertainment they love. We worked with Vudu to establish a new tone of voice, market positioning, and visual identity.
One of the key graphic elements in the identity system is a series of round, tapering shapes. They are an extension of the spark within the Walmart logo—an intentional nod to the relationship of the companies. The sparks can have a number of behaviors and add both personality and energy to Vudu’s visual identity.
A Flexible System
Because of Vudu’s nature as an entertainment and media business, it was crucial to create an identity system that both expressed the Vudu brand and worked harmoniously with key art from every kind of film and show.