/ Vudu
A new brand for Vudu
Branding and Identity Systems
Brand Guidelines
Campaigns
Digital Ads
OOH Ads
Vudu is a digital video service that lets customers buy, rent, or stream movies and TV shows customers. While designing at Moving Brands, Vudu engaged our team to re-establish their brand, tone of voice, and positioning in the market to have a stronger impact on a wider audience.
(Note: The work shown here reflects what our team delivered, and unfortunately is not how the Vudu brand is presented today.)
Team
Creative Director: James Trump
Project Manager: Katie Beneicke
Senior Designer: Myself
Senior Designer: Matt Harris
Copywriter: Michael Meyer
The Power of Movie Night
We held interviews and workshops with the team at Vudu to really understand what drives them at the core of the company. It all came down to being passionate about film and TV, and being able to give everyone easy access to the entertainment they love. We worked with Vudu to establish a new tone of voice, market positioning, and visual identity.
Creative Direction
Because Walmart was a parent company of Vudu, one of the key graphic elements in the identity system is a series of round, tapering shapes. They are an extension of the spark within the Walmart logo — an intentional nod to the relationship of the companies. The sparks can have a number of behaviors, adding both personality and energy to Vudu’s visual identity.
A Flexible System
Because of Vudu’s nature as an entertainment and media business, it was crucial to create an identity system that both expressed the Vudu brand and worked harmoniously with key art from every kind of film and show. We curated an extended color palette that was able to accommodate and complement all kinds of content.
Framed
Unframed
Graphic crop
Typography
