An eyecatching identity for San Francisco Design Week

Together with friends at Pact Studio, we crafted a visual identity for San Francisco Design Week 2023. The theme "Plot Twist" was intentionally chosen to reflect the tides of change in this particular moment in time — in the Bay Area and beyond. The sentiment of twists and turns felt fitting, especially as we emerged from an epidemic to return into the workplace, as AI technology exponentially develops, as curveballs continue to be thrown at us in all areas of work and life.
 

Our take is an optimistic one, one that uses bright colors and energizing dimensional graphics to engage an audience of peers in the design industry.

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Team

Creative Director: Natalia Kowaleczko

Partnership & Operations: Tony Mingo

Copywriter: Michelle Weed

Designer: Myself
Designer: Sofia Llaguno
Designer: Michelle Busy