Excerpts showing Venmo's refresh on website and mobile

Refreshing the Venmo brand and .com

Venmo engaged with ueno to tackle a brand update by refreshing their design system and implementing it across a number of touchpoints. It was a year-long engagement with multiple streams of work.

I was part of the core creative team that worked on designing and delivering a new
Venmo.com experience. We worked on a new sitemap, content strategy, content outlines, wireframes, an identity refresh, 20+ page designs, content creation, and finally, worked with a team of developers to build and launch the site.

View of Venmo's brand presence before. It was nonexistent.

Time for a change

While the Venmo app is a much loved product (with well over 40 million active users), Venmo’s brand and marketing touchpoints were long overdue for an overhaul. Their website and brand presence felt dated and inconsistent, failing to reflect the rich user experiences that their products enabled.

Additionally, the Venmo team had an ambitious roadmap to release new products, and they needed a brand identity system that could support this bigger story.

Montage of exploratory creative

Revisiting the Venmo brand

We started off with exploring the next evolution of the Venmo brand. The Venmo team came with a few foundational elements that were strong enough to keep (typefaces, colors, illustrations), and we explored an expanded system that would better suite Venmo’s growing needs.


Team
Creative Director: Grayden Poper
Producer: Josh Deitel
Designers: Myself, Keene Neimack, Dave Toro, Hrvoje Grubisic

Venmo to go
Excerpts from the website redesign

Designing a new Venmo.com

Once a direction for the design system had been chosen, our team worked to expand it across a number of webpages. We worked with our copywriters and the Venmo team to tell the right story for each of these pages.

We defined unique ways to showcase the many different products within Venmo’s ecosystem, such as payment notes, physical debit and credit cards, in-app moments, user experiences, and more.



Team
Creative Director: Grayden Poper
Producer: Aneisa Hagen
Copywriters: Jim Larkin, Ari Thompson
Designers: Myself, Dac Davy

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Photoshoot for original content

Ueno’s content team facilitated a series of photoshoots to capture images for use on Venmo.com.

Team
Producer: Mo Twine
Art Director: Keene Neimack
Photographer: Troy Stains
Photographer: James Rice

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Developing Venmo.com

We worked closely with a dev team from Matter Supply to build the website, providing specific documentation, assets, and motion guidance on how elements should behave upon load and interaction.


Team

Creative Director: Grayden Poper
Producer: Aneisa Hagen
Designers: Myself, Dac Davy, Jay Mantri
Developers: Matter Supply

Mobile experience of Venmo.com
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Venmo's new style guide at a glance. 190 pages.

A new style guide for Venmo

Near the end of our engagement, I was responsible for creating a comprehensive style guide to hand off to the Venmo marketing and design team. (It was a total of 190 pages!) See some excerpts below.

We provided detailed usage guidance around the different elements that make up the design system, such as illustration, photography, product representation and much more.

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Credits

Working with Venmo was a year-long engagement with 10+ different workstreams (only a few briefly described above), and very much took a village to deliver. Special thanks to my ueno team below.

Strategists:
Carrie Ko, Lexi Perez

Copywriters:
Jim Larkin, Ari Thompson

Producers:
Christina Milan, Josh Deitel, Elliot Sanchez, Aneisa Hagen, Mo Twine

Creative Director:
Grayden Poper

Designers:
Dac Davy, Keene Neimack, Dave Toro, Jay Mantri, Hrvoje Grubisic

Photography Team:
Troy Stains, James Rice

Developers:
Matter Supply

 

Managing Director:

Gillian Rhode

Big Boss:
Halli Thorleifsson

 

Illustrator:

Sebastian Curi


And thanks to Kelly Rice and Angela Primavera from the Venmo team for being great clients and collaborators!

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