An ad campaign to launch a new Zagat
Moving Brands worked with Zagat on its latest ad campaign to raise awareness and adoption of its new iPhone app and brand refresh for a new generation of users. I was involved throughout the whole process: brainstorming, concepting, prop sourcing, and designing the creative assets.
We had the amazing opportunity to work with photographer Maria del Rio and food stylist Natasha Kolenko to shoot assets for this campaign. The overall concept is tied to Zagat’s more holistic system of restaurant rating that considers food, service and decor. The ad campaign launched in 2016 and was live across various websites and social media platforms.
Creative Director: James Trump
Designer: Hiromi Suzuki