Asana is an SaaS that helps teams collaborate and manage their tasks better to maximize productivity. Moving Brands collaborated with the Asana team to help rebrand and reposition their company. I was part of the creative team and contributed to the workstream, from logo concepting to the exploration and delivery of visual identity directions.

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To see more about the whole process of Asana’s rebrand, visit Moving Brand’s casestudy page, or read about it in a Medium article published by the Asana team.

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Team

Creative Director: Aki Shelton

Project Manager: Katie Beneicke

Designer: Michael Taylor

Designer: Kevin Wong

Designer: Myself

Designer: Caitlin Barker

Copywriter: Michael Meyer